herobanner
Travels From:

Los Angeles, CA

Fee Range:

$15,000.00 to $25,000.00

Favorite Food:

Grandmother’s Oatmeal Raisin Cookies

Scott Greenberg

Leadership expert for franchise brands aspiring to out-pace competition and achieve market preeminence.

Meet Scott Greenberg: a distinguished authority in the franchise sector and the mastermind behind comprehensive franchise transformations. Blending extensive industry insights with a fervent commitment to all facets of leadership, Scott trains franchise brands how to out-pace competition and achieve market preeminence.

Meet Scott Greenberg: a distinguished authority in the franchise sector and the mastermind behind comprehensive franchise transformations. Blending extensiveindustry insights with a fervent commitment to all facets of leadership, Scott stan ds as the pivotal force for franchise brands aspiring to out-pace competition and achieve market preeminence. 
 
Author of “The Wealthy Franchisee” and “Stop the Shift Show,” Scott offers a treasure trove of insights tailored for the franchise industry. His strategies elevate the franchisee mindset, fostering leadership that turns solid teams into franchise powerhouses. His innovative approach, encapsulated in the 30 Second Leadership™ tool, has redefined franchise management, boosting employee engagement and operational efficiency.  Drawing from his extensive background as an award-winning franchise owner celebrated for outstanding management and customer service, Scott’s insights are both practical and transformative. His keynotes and training sessions are specifically designed for franchise professionals, packed with actionable advice that resonates with franchisees and franchisors alike. 
Scott is more than a consultant; he’s a franchise mentor, a beacon for those in the industry seeking to enhance their operations and leadership. His energetic, customized presentations are not just informative—they’re a catalyst for enduring growth and success. 
Scott’s expertise is also captured in his book, The Wealthy Franchisee, offering a blueprint for franchise success, and his articles in Entrepreneur, Nation’s Restaurant News and other industry publications positioning him as a thought leader. His latest book “Stop the Shift Show” promises to be another essential resource for those looking  to excel in the fast-paced world of franchising. 
Scott is a Leadership Network VIP® for Entrepreneur, and a frequent contributor to Global Franchise MagazineQSR Magazine and Nation’s Restaurant News. His articles have been featured in CEOWORLD MagazineThe Food InstituteChief Executive MagazineHotel Dive, and Modern Restaurant Management, showcasing his ongoing commitment to sharing knowledge and insights while offering valuable perspectives on current trends and strategies in the business world. 
 

FRIENDLY ALERT!
A speaker Bio is NOT a speaker INTRO! :) Once you book your perfect speaker, you will be provided a short sharp and compelling SPEAKER INTRO to use when bringing your speaker on stage!

In the competitive franchise industry, success hinges on more than just operations—it’s about cultivating the right mindset and building a culture that resonates across all locations. Scott Greenberg offers a transformative approach that goes beyond the basics, focusing on how franchise leaders can foster a culture that drives profit and performance at every level.

Attendees will gain:

  • Insights into the hallmarks of high-performing franchise cultures and how to replicate them.
  • Tactics for attracting and retaining the best hourly talent in a competitive market without escalating costs
  • Strategies for creating a robust hiring process that ensures cultural fit and long-term engagement.
  • A roadmap to overcome hiring biases and
    coaching different personality types

In the competitive franchise industry, success hinges on more than just operations—it’s about cultivating the right mindset and building a culture that resonates across all locations. Scott Greenberg offers a transformative approach that goes beyond the basics, focusing on how franchise leaders can foster a culture that drives profit and performance at every level.

Participants will discover how to:

  • Navigate the franchise landscape with a”franchise-first mindset” that breaks through performance plateaus.
  • Unpack the essentials of franchise culture, turning core values into everyday franchisee actions.
  • Elevate the customer experience across the franchise network, ensuring consistency and connection.

In the fast-paced franchise sector, effective leadership needs to be both swift and impactful. Scott Greenberg introduces 30-Second Leadership, a pioneering approach tailored for the franchise model, turning brief daily interactions into powerful moments of engagement and motivation. This program is crafted to streamline leadership methods, bolster franchisee performance, and sharpen focus on brand growth.

Participants will leave with the ability to:

  • Utilize the “Quick-Engage” technique to instantly motivate and align employees with the franchise’s core values.
  • Develop a standardized language for performance assessment that resonates across all franchise units.
  • Foster a culture where top-performing employees become brand ambassadors, elevating the entire franchise network.
  • Re-engage and re-energize team members who are showing signs of disengagement, ensuring a consistent customer experience across all touchpoints.

In the dynamic landscape of franchising, resilience is the cornerstone of enduring success. Scott Greenberg goes beyond motivation, providing franchisees and franchisors with the strategies needed to adapt to change, overcome challenges, and drive brand success. This program is a masterclass in cultivating a resilient franchise network, ensuring that every link in the chain is strong and supportive.

Participants will gain insights on how to:

  • Harness “Focused Control” to navigate franchise challenges with precision and proactive measures.
  • Decode the “Trigger-to-Trouble” process, empowering franchisees to make decisions that align with brand values and long-term goals.
  • Cultivate a franchise culture that thrives on mutual support, shared learning, and collective resilience.

If you’re ready to learn how TOP franchise operators stay in the winner’s circle, this presentation is for you. Scott’s field-tested and award-winning approach gives you powerful tools to create a service culture that grows loyalty and word-of-mouth, and will translate into bigger ticket sales. He’ll show you how to replace robotic customer service practices with unforgettable experiences that ensure customers remember you, talk about you and can’t wait to come back.

Attendees will walk away with tools to:

  • Move robotic transactions into transformative experiences
  • Optimize your digital footprint by improving your online ratings and reviews
  • Increase ticket average, customer frequency, and word-of-mouth advertising
  • Make EVERY transaction a marketing opportunity that brings customers back

Customers don’t just remember what you did for them—they remember how you made them feel. True hospitality is about more than delivering a service or completing a transaction. It’s about elevating emotions, making people feel at home, and helping them feel like they’re part of something bigger. That emotional connection is what builds loyalty, sparks word-of-mouth, and drives business growth. In this insightful and energizing presentation, franchise business performance expert Scott Greenberg—whose Edible Arrangements franchises were honored with the Best Customer Service Award out of more than 1,000 locations—explores both the philosophy and practical tactics of delivering next-level hospitality. Attendees will learn how to create a culture where every team member is aligned around making emotional impact, not just operational efficiency. The result? A brand customers love—and a business that grows because of it.

 

Keynote Takeaways:

–Turn everyday transactions into emotionally resonant customer experiences

-Build customer loyalty that leads to repeat business and referrals

-Create a team culture where hospitality is everyone’s job

-Get employees to genuinely care—and consistently deliver at a high level

-Use hospitality as a competitive advantage to grow the business

Partial Client List:

  • Anytime Fitness
  • Athletic Republic
  • Batteries Plus Bulbs
  • Ben & Jerry's
  • Biggby Coffee
  • British Franchise Association
  • Choice Hotels
  • City Wide Franchise
  • Comfort Keepers
  • DreamMaker Bath & Kitchen
  • Franchise Business Review
  • Freddy's Frozen Custard & Steakburgers
  • Home Instead
  • International Franchise Association
  • Junkluggers
  • Just Love Coffee
  • Kiddie Academy
  • Kitchen Tune-up
  • Lawn Doctor
  • Lenny’s Subs

Related Speakers

Your Details

Event Details