SIRI LINDLEY: THE FRANCHISE CHAMPION
World champion triathlete and cancer survivor
Siri Lindley transforms franchisees with proven strategies that balance system consistency with individual ownership pride. When franchisees struggle, Siri’s “ChampionMind” methodology rebuilds belief from the inside out.
Drawing from coaching athletes to 11 world championships, she delivers actionable frameworks that address the unique franchise challenge—maintaining brand standards while fostering entrepreneurial spirit.
Franchisees report measurable results: increased unit-level economics, stronger engagement, reduced turnover, and more consistent customer experiences.
Having beaten 10% survival odds, Siri understands thriving when odds seem impossible—just like franchisees competing against larger corporations daily.
Bring Siri to your conference and watch owner engagement soar as they implement her strategies for turning isolated entrepreneurs into a unified championship team.
Siri Lindley is a two-time world champion and four-time Hall of Fame triathlete, a bestselling author, CEO of two non-profits, a top 10 global speaker, and a popular speaker and facilitator for Tony Robbins. Siri inspires and empowers audiences with her proven ChampionMind strategies to overcome fear, conquer self-doubt, and achieve peak performance, leaving a lasting impact on everyone she touches. In late 2019, Siri faced her toughest battle when she was diagnosed with acute myeloid leukemia. Given less than a 10% chance of survival, she defied the odds. Since May 2020, she has been cancer-free, thanks to two groundbreaking clinical trials, her incredible doctors, her family, her horses, and her unbreakable spirit and will to live. Her journey comes to life in TRIMe: The Siri Lindley Story, a powerful new documentary that chronicles her fierce battle for survival and the unstoppable spirit that led her to triumph in sport and life. Her unwavering commitment extends beyond her personal journey, having coached athletes to an astounding 4 Ironman World Championships, 2 Olympic medals, and 11 world championship crowns. She is regarded as a legend in triathlon and is ranked by Triathlete Magazine as one of the top coaches in the world. She and her wife, Rebekah Keat, run two non-profits: Believe Ranch and Rescue dedicated to horses from slaughter, a mission that has saved the lives of an incredible 326 horses to date. Meanwhile, Horses in Our Hands spearheads efforts to ban horse slaughter through active lobbying. They have reached 91 million homes with their national educational campaign, raising public awareness about this brutal practice. Siri is a graduate and member of the Brown University Hall of Fame and was the first athlete in Brown history to letter in sports a year. She is also in the World Triathlon Hall of Fame, USA Triathlon Hall of Fame, and Boulder, Colorado’s Hall of Fame. Siri and Bek reside in Santa Ynez, California, at Believe Ranch and Rescue with 28 rescue horses and care for at least 10 at a time at their satellite rescues in Colorado.
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In this session, franchisees will walk away
with actionable strategies to maintain brand
consistency while developing their unique
competitive edge. Siri’s ChampionMind
methodology provides a framework for
balancing franchisor requirements with
entrepreneurial innovation, resulting in
stronger unit economics and more engaged
teams.
In this high-impact program, franchisees will
learn the exact belief-building system Siri
used to beat 10% survival odds and coach
athletes to world championships. Franchise
owners will leave with practical tools to
overcome market challenges, differentiate
from competitors, and build resilient teams
that perform consistently even during difficult
periods.
In this session, franchisees will discover how
to transform from independent operators to
influential system leaders who drive
innovation across the entire brand. Siri shares
her proven strategy for building collaborative
advantage while maintaining the
entrepreneurial spirit that makes each location
special to its community.
In this program, franchisees will master the
three critical elements of delivering
exceptional customer experiences that build
brand loyalty beyond price and convenience.
Franchise owners will leave with
implementation-ready tactics to train staff,
measure results, and create raving fans who
choose your location over the competition.
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