Rod Bristol, CFE: Financial Speaker
Business Growth | Franchise Finance | Strategic Planning
Rod Bristol, CFE is a dynamic, passionate financial speaker with a stellar reputation in the franchise community. He engages his audience with funny, compelling stories from his own experience as a 23-year multi-unit business owner and then motivates the franchisees to apply the financial tools they are learning to their own operations. Franchisors are excellent at teaching the franchisee how to DO the business, but using the Profit Soup curriculum, Rod teaches them how to be profitable quickly and consistently through every phase of their growth in the network.
Franchise Keynote Speaker Reel
“One of the biggest challenges of a business’ leadership is understanding their financial statements and using them to drive operational improvement in their companies.” -Rod Bristol, Profit Soup
Rod Bristol is a Certified Franchise Executive and a Director with Profit Soup, a contemporary financial training company. He specializes in teaching franchise executives, franchisees, consultants, and emerging entrepreneurs how to master the numbers side of a business and make better financial decisions.
Rod’s unique approach focuses on the business owner, not on academic accounting concepts. His audience learns to make smart decisions that maximize profits and cash flow and help new franchisees hit the ground running so they win the race to profit before their cash runs out.
Rod began his career as an investment banker doing mergers and acquisitions in Seattle and then purchased Sudden Printing in 1984. Rod grew the company to $5 million in revenue with 19 branches and had the good fortune to sell his company in 2007
He is a sought-after convention speaker and a master financial trainer who has presented programs to business owners throughout the US and Canada, Puerto Rico, India, the Philippines, Kuala Lumpur, Singapore, Australia, and New Zealand. Rod has a well-earned reputation for making complex financial topics clear and fun to learn.
Partial Client List:
- America’s Small Business Centers
- Any Lab Test Now
- Choice Hotels
- Creative Colors International
- Direct Energy
- Do it Best
- Dreammaker Bath and Kitchen
- Green Home Solutions
- IFA Academy
- Lawn Doctor
- Millicare
- Mosquito Hunters
- Poolwerx USA
- PostNet
- The UPS Store
- Threshold Brands
- Two Men and a Truck
- Wild Birds Unlimited
In this session, we will explore the top 10 financial mistakes business leaders make that negatively impact profits and reveal steps you can take to avoid these missteps. Assess your own situation to see if these mistakes are derailing your operation’s progress toward continuous improvement. Then, brainstorm with your peers about possible systems, skillsets, reporting, and accountability that can correct the mistakes. With the proper focus and framework in place, owners and managers can lift profits, cash flow, and customer experience!
What sales targets yield the profits you will need to achieve your financial goals? Learn to use information about your cost structure and your past results to develop a profit plan that aligns with your personal lifestyle goals. Play “What If?” to measure the impact of changing prices and margins, investing in assets, adding staff or other fixed costs, and improving average transaction value. Compute the sales required to justify your marketing investments. It is frequently offered in combination with Driving Sales with Purpose for a 3½-hour session titled “Driving Sales and Profit”.
Don’t just wait for the phone to ring; set your sights on growth, do the things that drive sales, measure your activities, and engage your team. Explore how to leverage your clear value proposition and brand strategy and foster a culture of proactive selling that focuses your team on growing new and existing business. How many customers are buying, and at what frequency and average transaction amount will it take to hit your sales target? Develop strategies to drive sales volume, define and communicate expectations to sales staff, and use accountability and rewards that align with your goals.
It is never too soon to envision how you will leave your business. Your vision will influence your decision-making along the way. To receive full value for your investment of time and money, you will have to make some hard choices. How much should you be paying yourself? How will that impact the value of your business at exit? How much wealth do you need to accumulate? How can you estimate what your business is worth? Explore basic exit strategies and discover what you can do today to make your business more attractive and valuable to tomorrow’s buyer.