Kelly McDonald

This session shows franchisees how to navigate a work environment with customers and teams who may be different—and how to build trust and solve problems to move the business forward. The result is business growth, higher profits, greater employee retention and engagement, and best-in-class customer satisfaction and loyalty.

Franchisees already have a proven, successful business model. The icing on the cake is adopting a growth mindset. A growth mindset doesn’t mean you already have all the answers. It means your curiosity, dedication, effort, and abilities can be harnessed to cultivate even greater strengths.
The growth mindset is a studied and proven approach that yields both business and personal growth. A growth mindset does for the mind what exercise does for the body. Like an athlete who trains to become stronger and more skilled, a growth mindset transforms the possibility of achievement into the probability of achievement.
The best part? A growth mindset can be cultivated—it’s available to all. Everyone wants to be part of exciting, innovative growth. A culture of shared growth creates extraordinary talent and passionate teams capable of achieving anything.

If growing your franchise was as easy as marketing to current customers and gaining referrals, success would be simple. But to generate new revenue, you have to win over the customers and prospects you’re not getting—but could be. Typically, those are people who are “not like you.”
You already know how to sell and communicate, but how do you form a real connection with markets and customer groups that are different from you? You must break through barriers, build trust, and tap into what different customers value.
Using consumer insights and real-world examples, this session gives you no-cost, effective tactics tailored to different groups. People spend money on what they value. Show them you fit into that value—and they’ll show you the money.

As a franchisee, you know your people are everything. They represent the value of your franchise with every customer interaction. You work hard to find and keep the best, but competition is fierce.
In this session, you’ll learn:

• The latest and most effective recruiting tactics

• What to highlight (and what to avoid) in your hiring messages

• The most powerful (and free!) retention tool
  Discover what employees want now—and what they don’t—and gain an edge in today’s talent war.

Deliver a better experience—for every kind of customer.
In today’s business climate, standing out means going beyond just your products or services. It’s about how customers experience your brand. To differentiate, retain customers, and grow your business, you must offer an experience like no other.
This high-content session outlines eight ways to use macro trends that show customers you see them and understand them. These actionable tactics increase customer loyalty, boost employee engagement, and enhance retention.
The “one-size-fits-all” approach no longer works. Learn specific, no-cost strategies you can implement immediately to grow your business and strengthen customer loyalty.