Keynote Focus: Generating Revenue, Local Marketing & Sales Excellence, Operational Performance

Ford understands that leading and managing growth can be challenging, especially when faced with increased competition, changing buying behaviors, multigenerational workforces, and squeezing profit margins.  As some franchisees may look to the national brand to drive more business, it’s essential that local and multi-unit owners shift their focus to make the most of their local marketing & sales efforts.  

Discover Ford’s powerful approach to: 

• Building relationships, trust & credibility, and social proof in your local marketing areas
• Leading revenue growth and profits through operational excellence
• Skyrocketing lead generation even on a limited budget
• Getting higher per-ticket sales from new & repeat customers 
• Delivering remarkable customer experiences that create brand advocates 
• Avoiding the generational landmines that can destroy your business and local brand’s reputation
• The renewed importance of following your brand’s systems and best-practices
• Improving leadership communication that elevates team accountability

Franchisees and staff will leave with doable takeaways, in alignment with your brand, to produce immediate results.

Finding and attracting the best people for your franchise can be challenging, especially in today’s multigenerational and diverse workforce environment.  Discover the secrets of recruiting in the digital age and combine them with successful onboarding that will improve retention, reduce turnover, boost employee engagement and shrink the time it takes for your new employees to follow your systems and reach their full potential.

In this presentation designed for franchisees, you’ll discover:

Success depends on the quality of its leaders, managers and staff.  Attracting and developing the right people maximizes productivity, shapes a positive culture and promotes harmony.  The simple fact is that leaders aren’t defined by job titles. Being a leader starts with your staff taking personal accountability for their own success, results and areas of improvement.  It’s those individuals who can motivate, inspire, and challenge those around them to do the same, who will create a strong foundation for your franchise success.

Keynote Focus: Generational Marketing, Future Trends  

Each generational group, from millennials to baby boomers, has its own specific characteristics, behaviors, and buying patterns. This has created new opportunities for franchisees to gain a competitive edge with their workforce and marketing efforts. In the race for relevancy, the one-size-fits-all marketing and communication strategy just isn’t very effective.

You’ll Discover How to:

• Identify trends and get ahead of the curve to capture new opportunities
• Avoid the generational landmines that can destroy your business
• Adapt communication strategies for multi-generational buyers
• Gain fresh insights into what motivates millennials, Gen X, Gen Y, and Boomers, to retain top talent
• Leadership and management processes that improve communication and engagement of diverse workforces

You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s staff and consumers.

Picture this: without a skilled moderator, like me, your panel discussion may go off-track, become disorganized, and fail to deliver the valuable insights your franchisees crave. The absence of an experienced facilitator leads to missed opportunities for collaboration, limited engagement, and a lack of actionable takeaways. Frankly, too many times without a professional facilitator (like me) leading the discussion, I’ve seen it turn ugly really fast as negativity takes center stage.

Now, envision the positive impact of having me, Ford Saeks, as your facilitator.  My focus is to help you empower your franchisees and elevate your convention experience. I will help keep the discussion Engaging and Interactive. I’m experienced in creating an atmosphere of active participation, I will encourage your panelists and franchisees to share their experiences, challenges, and best practices. This interactive approach will foster collaboration, inspire innovative thinking, and lead to valuable insights.

Together, let’s ignite the power of collaboration, drive best practices, and propel your franchisees toward unparalleled success!