Dr. Brynn Winegard is a world-renowned expert on the neuroscience of leadership, workplace performance, and organizational excellence, with a special focus on the franchise industry. Drawing on her academic expertise and corporate leadership background, Dr. Brynn translates complex brain science into practical strategies for those in the franchise industry – franchisers and franchisees alike can use these insights to optimize employee or team performance, improve client experience, and build thriving, resilient workforces.
Her engaging keynotes and workshops combine cutting-edge research with real-world insights, tailored to the unique challenges of the franchise world. Dr. Brynn’s sessions empower audiences to drive success at every level of their operations, from cultivating an’ antifragile’ champion’s mindset, to fostering collaborative cultures and mastering the art of adaptability and customer connection.
A captivating speaker with a dynamic delivery style, Dr. Brynn has worked with some of the world’s most recognized brands, delivering impactful presentations that inspire leaders and their teams to step out of their comfort zones, embrace change, and play like champions every day. Whether addressing operational excellence, peak mental performance, or the neuroscience of resilience, Dr. Brynn equips her audiences with actionable tools and strategies that elevate performance and fuel sustainable growth.
Inquire with FSPK about booking Dr. Brynn Winegard today and discover how neuroscience can help your franchise system flourish from the inside out.
Dr. Brynn Winegard is a globally recognized expert in applied neuroscience, specializing in workplace performance, leadership, and business growth. With a PhD and a distinguished academic background, she has taught at top institutions like the Schulich School of Business, the University of Guelph, and McMaster University, while contributing groundbreaking research to the field. Prior to her academic career, Dr. Brynn excelled in corporate leadership roles at Fortune 500 companies, including Nestlé, Pfizer, and Johnson & Johnson, giving her a unique ability to bridge cutting-edge science with real-world business insights.
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keynote, based on her book *The Working Brain*, reveals the cutting-edge neuroscience of workplace wellness and peak cognitive performance through her MERIT Framework (Move, Eat, Rest, Interact, Think). Whether offered as a keynote, workshop, webinar, or panel discussion, franchisees will walk away with actionable insights to optimize their own mental performance and practical strategies to enhance their teams’ productivity, resilience, and overall workplace well-being.
keynote leverages her proprietary 6-brain-layer framework—spanning the subconscious, visual, emotional, social, mirror, and thin-slicing decision-making areas of the brain—to reveal the science of influencing and persuading others. Whether offered as a keynote, workshop, webinar, or panel discussion, franchisees will leave with a deeper understanding of their customers’ decision-making processes and practical tools to build stronger relationships, drive loyalty, and grow their business through more effective, brain-based communication strategies.
keynote applies her 6-brain-layer framework to help individuals enhance their interpersonal influence and executive leadership presence through her proprietary *Touching Base Framework* for influential self-presentation. Whether offered as a keynote, workshop, webinar, or panel discussion, franchisees will gain unique insights into how others’ brains truly perceive them, along with actionable strategies to improve their self-presentation, build stronger managerial relationships, increase employee compliance, and elevate their respect and status within the workplace.
Dr. Winegard is one of the best keynote speakers we have ever had. So much so, we asked her to come back and present 2 years in a row! Dr. Winegard’s message was science based but delivered in a way that was accessible for our entire Advisor team. The team now has a framework that allows them to optimize their performance in both their personal and professional lives. Working with Dr. Winegard was an exceptional experience. She first sought to understand her audience and the key messages that we wanted delivered and then tailored her entire presentation focused on making a positive impact. I would highly recommend working with Dr. Winegard and I know that we certainly will again.
Vice President, SunLife Insurance
We had an absolutely amazing experience with Dr. Brynn Winegard during our Executive Leadership and Communication Seminar. She customized the session to perfectly meet our needs, delivering insightful, engaging, and highly impactful content. Brynn’s ability to explain complex concepts in an accessible and compelling way was truly impressive. She was not only knowledgeable but also incredibly supportive, making the entire experience enjoyable and valuable. It was a pleasure working with her, and we highly recommend her to any organization looking to enhance leadership and communication skills.
Head of People, Healthy Planet Stores
Dr. Brynn delivered an exceptional opening keynote at our annual conference, impressing a room full of scientists and innovators. Her deep expertise in Neuroscientific drivers behind consumer decision-making was conveyed with eloquence and engagement, holding the audience captivated. Not only is Dr. Brynn celebrated as a world-renowned expert in Neuroscience, but her remarkable communication skills also set the stage for a truly successful event.
President & CMO, Selerant (TraceOne)
Dr. Brynn simplified a very complex subject while inspiring our entrepreneurial clients to think differently and challenge themselves. She was the rare combination of entertaining and informative. Dr. Brynn was the favorite session at a meeting full of powerful content. I am glad we found her and we will want to work with her again.
President & CEO, Kestra Financial
From that first point of contact, Dr Brynn was articulate, engaged and really listened to what I was saying. After hearing what I was looking for she suggested a combination of a presentation for classroom learning, coupled with a Q&A, and then move into a “fireside chat”. A great idea that was very effective! With a personalized program on “leadership and influence” Dr Brynn exceeded my teams (and my) expectations. She delivered an energizing, insightful and hugely valuable session. There was so much relevant information delivered, with attentiveness to my team. The response from my team has been overwhelmingly positive, and so many expressed great appreciation for this experience. They were inspired, and had tangible learnings to make a difference in their careers and for themselves personally.
Vice President, Boeringer-Ingelheim
Thanks to Dr. Brynn again for presenting at the Council event! Following the session, I had attendees approach me and let me know how beneficial it was to have a Brain Expert validate the discussions they’ve had with their business partners in their business. It was very interesting to learn about the brainscience of what we do – as I think many don’t realize there is science to back up and reinforce how we plan and execute our business. I specifically enjoyed when Dr. Brynn dispelled the common myths/misconceptions of the brain and that it was interactive with the audience. Overall, it was an extremely valuable session and we are so thankful that Dr. Brynn took the time to present to us!
Event Manager, TD Wealth
I cannot say enough about the positive and energizing impact that Dr, Brynn Winegard had at our annual Global Marketing Meeting in Montreal this year. Her deep knowledge of brain-based science and its impact on company transformations and brand influence gave new and unique context, insights and approaches to our 120 top customer facing leaders from around the globe. Not only is she incredibly well-spoken and energetic in her delivery, but she connects with each and every audience member (regardless of native culture or language) and skillfully addresses a wide range of questions and topics. Her open Q&A was filled with non-stop questions from our attendees and the panel discussion that we did with her was a huge success which allowed us to personalize her message and insights to our company’s specific situations. After our session ended and people adjourned for lunch, she remained to answer questions and provide suggestions for a large group of people who simply couldn’t get enough of Dr. Brynn’s insights and guidance. Her message and content are relevant to all types of organizations and audiences and her delivery is top notch!
Vice President, Avery Products
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