Field managers have a challenging role working at the front-line of the business, balancing the needs of franchisees with the requirements of the franchisor. Give your field managers a boost of confidence, clarity, and inspiration. Equip them with tools and strategies for improving franchisee engagement, profitability and brand alignment.
The program is led by experienced FRI facilitators with real-world franchise operations experience. Even your most seasoned franchisor staff will come away with new insights and skills.
Field managers should undergo ongoing professional development so they can support franchisees at a higher level. The advanced program provides fresh insights into the mechanics behind certain techniques and introduces participants to new and exciting tools and models to enhance their credibility and effectiveness. The program is led by an experienced FRI facilitator with real-world franchise operations experience, and Greg Nathan, founder of the Franchise Relationships Institute.
Give your support office team the skills to create happy franchisees. While senior executives often get training on how to manage the franchise relationship, most support office staff are left to work things out for themselves.
Even your most seasoned franchisor staff will come away with new insights and skills.
The Franchisor Excellence Masterclass delivers powerful insights into the psychology of franchising that every franchisor executive needs to know. The content is practical and evidence-based and draws from FRI’s decades of research working with hundreds of the world’s most successful franchise networks. Sessions are highly interactive and provide participants with the tools and processes proven to build a profitable, healthy franchising culture where franchisor teams and franchisees can work together to achieve their goals.
To remain competitive, franchise networks need to introduce changes to products, systems, strategies and culture at an ever-increasing rate. While franchisors need franchisee buy-in and commitment, they are often instead met with resistance (outright or subtle), leading to conflict, low morale, wasted resources, and the changes failing to achieve their objectives. This workshop is based on FRI’s new FRANCHISE Change Model, which contains nine evidence-based principles and proven tips, techniques, and processes to get buy-in the change.
Who should attend?
The workshop is for all franchisor executives who are responsible for gaining franchisee commitment to implement new initiatives. This would typically include members of senior leadership teams and field consultants.
Why attend?
A franchisor may have the legal right to insist its franchisees adopt a new initiative, and it may make logical and commercial sense. However, if franchisor executives do not also understand the psychological factors needed to get buy-in and commitment, the change will be unsuccessful. This workshop draws on rigorous research, as well as FRI’s experience with hundreds of brands, to show franchisor executives what does and does not work if they want to get franchisees buy-in to new initiatives.
How is it conducted?
Participants are required to bring a real change initiative they are involved with so they can apply the learning in practice. The workshop includes the presentation of research insights, discussion of case studies, sharing of techniques, small group discussions, and individual reflection. The workshop can be conducted face to face as a half day, or virtually as two 2-hour sessions.
What will you learn?
Who leads the program?
The workshop is led by Greg Nathan, a business psychologist, best-selling author, and Founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.
Program Learning Resources
As part of the program participants receive a Learning Journal with reference materials and reflection exercises to record their insights.
Get the message from the founder. Greg Nathan delivers a virtual live stream presentation to your audience.
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