One of (if not THE) greatest challenges for every franchise, or small business owner can be explained in one sentence, and it usually sounds like this:
“We are spending so much time running the operation that we are not getting to the important things we need to do to grow the business”!
This is the execution dilemma! Chris McChesney is the lead author of the best-selling book in the world on this topic, The 4 Disciplines of Execution. For 15 years Chris and his team have led over 3,000 organizations (over 200,000 teams) through a simple, but powerful, formula for executing on their most important goals in the midst of a whirlwind of competing priorities.
His upbeat, engaging speaking style, paired with proven, valuable content, create a game changer for franchise audiences!
Chris McChesney is the Global Practice Leader of Execution for FranklinCovey Co. and one of the primary developers of The 4 Disciplines of Execution. For more than a decade, he has led FranklinCovey’s ongoing design and development of these principles, as well as the consulting organization that has achieved extraordinary growth in many countries around the globe and impacted hundreds of organizations. Chris has personally led many of the most noted implementations of the 4 Disciplines, including the State of Georgia, Marriott® International, Shaw Industries, The Ritz-Carlton Hotel Company®, The Kroger® Co., The Coca-Cola Co.®, Comcast, Lockheed Martin Corporation, and Gaylord Entertainment. This practical experience has enabled him to test and refine the principles contained in The 4 Disciplines of Execution from the boardroom to the front line of these and many other organizations.
Chris’s career with FranklinCovey began by working directly with Dr. Stephen R. Covey and has continued for more than two decades to include roles as a consultant, managing director, and general manager within the organization. Chris launched the first 4 Disciplines of Execution Practice in FranklinCovey’s Southeast Region, and today has seen it expand around the globe. Throughout this period of significant growth and expansion, Chris has maintained a single focus: to help organizations get results through improved execution.
Chris and his wife Constance are the proud parents of five daughters and two sons. His love of family is combined with his passion for boating, water sports, coaching, and trying to keep up with his children.
Known for his high energy and engaging message, Chris has become a highly sought-after speaker, consultant, and advisor on strategy execution. He regularly deliver’s keynote speeches and executive presentations to leaders in audiences ranging from the hundreds to several thousand. The 4 Disciplines of Execution message is something that fits into every theme. Every leader has a goal that they want to achieve, but how do you focus and leverage organizational behavior to accomplish an extremely important goal despite the whirlwind of competing priorities?
Invite Chris to be your next keynote speaker or lead your people through a workshop/breakout session. However you format your event, everyone should walk away with the ability to immediately implement 4DX into their teams and start playing a winnable game.
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Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?
By the time it finally disappeared, it’s likely no one even noticed.
What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.
The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:
Leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. Simply put, this is one book that no business leader can afford to miss.
The Execution Challenge
The Strategy Map
Discipline 1: Focus on the Wildly Important
Discipline 2: Act on the Lead Measures
Discipline 3: Keep a Compelling Scoreboard
Discipline 4: Create a Cadence of Accountability
The Engagement Effect: Nothing drives engagement more than creating a high-stakes, winnable game!
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