With franchisees that represent their brands all over the US and globally, franchisors need their franchisees to support and commit to ONE common pulse and heartbeat; to marshal around ONE mission, vision, and voice.

Drum Cafe West Coast presents a unique, literally hands-on approach to team-building, learning, and motivation that draws parallels between making music together and collaborating in an organization, community or “tribe” to achieve a unified goal!

Here’s their premise: Rhythm is within each of us and because music is a universal language that we all understand, it transcends barriers, whether professional or personal. And making music together encourages you to be sensitive to what those next to you are doing. In this way, Drum Café West Coast uses drumming to create a rhythm which bonds and builds a team as each member recognizes one’s own contribution to the success of the whole. Not only is everyone valued for his or her diversity and uniqueness, but when everyone drums together in unison, it is clear that the whole is greater than the sum of its parts.

Drum Cafe West Coast programs are designed to spark unity- reigniting determination, enhancing loyalty and boosting attitude- throughout the franchise system. Their consultative keynotes are customized to integrate your conference messaging and franchise culture throughout the program.

Natalie Spiro’s keynotes are about creating a unified whole through appreciation and acceptation of individual thoughts, skills, and contributions. Her keynotes explore the unique voice that each person possesses and emphasizes the synergy that results from our unique collaboration. The abstract idea of engaging rhythm as more than just a metaphor to solve problems in business is not a new concept. It’s thousands of years old. In Africa, tribal councils would meet and beat. They’d connect at that primal level first before approaching each other with speech.

Natalie has personally facilitated interactive drumming programs for more than 30,000 people. Her clients have been from every sector—tech, health, government, transportation, hospitality, education, finance, media, and telecommunications. She has close ties with some of the most powerful brands in the world including Google, Virgin Airlines, Microsoft, Intel, and eBay.

Natalie came to the USA in 2000 from South Africa with a Masters Degree in Industrial Psychology and an MBA in Corporate Strategy and Marketing. San Diego was a far cry from her life in Johannesburg, but her insatiable curiosity and hunger to make an impact where ever she lived and worked led her on a passionate path to understanding corporate culture in America. She held positions in top global firms within the financial services and hospitality industries, including holding a senior position at the corporate offices of Four Seasons Hotels and Resorts.

Natalie’s African sensibilities ultimately connected her back to her passion for community and collaboration. She became an owner/partner in the worldwide Drum Cafe organization in 2002— and from this point forward, Natalie’s professional destiny came into clear view.